BERAN EARNS LUXURY HOME MARKETING SPECIALIST DESIGNATION

January, 2006

Deborah Beran, Realtor® with RE/MAX Lakefront Realty, Inc. at Smith Mountain Lake , Virginia , recently completed a luxury home marketing training course and is now a member of The Institute for Luxury Home Marketing.

The course, which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property, was taught by Laurie Moore-Moore, President of the Dallas-based Institute and author of the book, “Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.” 

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Deborah Beran is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

Beran, who attended the course with fellow Realtor® Dixie Steele, said: "The training provided new insight about the upper tier market, helped us polish our skills, and provided valuable networking contacts with other agents across the country that specialize in luxury properties. In addition, we discovered new and creative tools for promoting luxury homes and estates and new resources for finding buyer prospects.  Home buyers and sellers will benefit from our new knowledge.”